WOI 101 Evening Skincare Routine

Skin does its reparative work at night so this is the time to commit to a good regime.

Here we outline what you should be doing each evening, and whilst there are additional aspects you can consider, these are the three basic fundamentals that are vital for all skin types.


Always cleanse twice! A deep cleanse is essential every evening. Throughout the day, airborne bacteria and pollution is attracted to your skin and if not washed away adequately could contribute to ageing, pigmentation or breakouts. The best way to cleanse properly is by double cleansing each night. This involves washing your face gently and thoroughly with a milk, gel or oil cleanser to break down makeup, SPF and sebum on the surface of your skin. Massage cleanser into your skin for a few minutes; this will not only cleanse skin well but the massage will stimulate the muscles in your face and help bring oxygen to the area (a natural form of anti-aging in itself!)

The second cleanse is a deeper water based cleanse with Micellar Water. Micellar Water consists of cleaning molecules - ‘micelles’ - that are attracted to dirt and makeup, dissolving them immediately. Simply douse a cotton pad with Micellar Water, and wipe over your skin. This second round of cleansing will clean much deeper into the pores and remove any impurities.

This cleansing approach will not only help brighten your complexion, it will prepare the skin to ensure serums, moisturisers and evening treatments penetrate the skin and work far more effectively. If you’re concerned that double cleansing may damage your skins barrier, don’t worry – a double cleanse leaves the skin stronger and healthier.


Serums are like a supercharged shot of potent ingredients for the skin. Because serums are made up of tiny molecules, their formulas are not only nutrient rich they are also low viscosity (sheer and lightweight) making it possible to penetrate powerful doses of active ingredients directly into the skin. Serums dual ability to soak into the epidermis, combined with their intensely effective ingredients, is what makes them necessary for targeting specific concerns like wrinkles, dullness, acne or hydration.

The best time to use a serum is straight after you have cleansed as the active ingredients penetrate the skin more effectively when it is clean, warmed and slightly moist. And because serums are highly concentrated, less is always more - a few drops should be sufficient in covering the whole face (always work to what the label recommends). Apply tiny drops of serum all over your face and blend lightly and quickly without stretching, pulling or rubbing your skin. Whilst the serum is still wet gently tap the surface of your face with your fingers for half a minute, this tapping action encourages the serum to sink fully into the deeper layers of the epidermis. Lastly and most importantly make sure you wait several minutes for your serum to completely dry before moisturising.



Moisturiser is essential to all skin types and evening skincare routines; even oily skin requires a light lotion applied each night. Moisturiser is an emollient (cream, oil or gel) that acts as a protective barrier to the skin. While its main purpose is to lock in moisture and smooth and soften the complexion, moisturiser also doubles as seal for serums, forming a protective barrier keeping other ingredients on the skin and making them more effective.

When applying don’t make the mistake of applying thick coats in an attempt to heal dry skin. This only results in clogged pores and product waste; the skin can only absorb so much! Apply a thin layer, smoothing gently over your face and never ever forget your neck!

(image credit: Cosmopolitan Magazine)

If you have any queries or questions regarding your evening skincare routine, please email info@inesstore.com