Let’s differentiate between intrinsic and extrinsic ageing. The former being an inevitable and physiological process. As we age our skin gets a little thinner, more dehydrated and fine lines will start to show. This is totally natural! Extrinsic ageing on the other hand refers to external factors that can exacerbate or speed up the ageing process. Factors such as UVA/UVB rays, pollution, lifestyle (smoking, drinking etc) can cause the skin to age prematurely. Think loss of skin laxity, uneven texture and deep wrinkles.

Extrinsic ageing is something we can have an impact on. Taking good care of your skin, being diligent with sun protection and conscious of a healthy lifestyle will allow your complexion to glow with vitality whether you’re 20, 40, 60 or 80!

Discover our skincare tips for graceful ageing..


The first and most important tip is wear your sunscreen. Every day. No less than 30SPF.

Daily exposure to UVA/UVB rays is the greatest contributor to premature ageing, uneven texture and skin damage. We encourage SPF to be part of your AM skincare regime throughout the seasons. Look to a good quality facial sunscreen that not only offers protection, but has added skin care properites for nourishment and hydration.


The sun is not the only aggressor when it comes to early ageing. Daily, our skin faces the challenge of free radicals. These are not only caused by the sun, but by pollutants and toxins that weaken and degrade our healthy cells.

Antioxidants are a top priority when it comes to skin protection and preservation. They can help fade dark spots, unify complexion and brighten overall skin tone. Our top antioxidants are Vit C, copper peptides, niacinamide

TIP- apply your antioxidant formula in the morning- before your SPF and moisturiser.


A derivate of Vitamin A- retinol or retinal is our most celebrated and recommended skincare ingredient. Especially when it comes to skin ageing.

As we age, our skin cell turnover slows down. Contributing to a dull, dry and less vital complexion. A Vit A formula can support that cell turnover process- revealing new, fresh layers of skin. The results speak for themselves. Fine lines are minimised and prevented, clarity is enhanced and overall complexion visibly improved.


Hydration plays such a significant role in keeping skin vital and healthy. Dry or dehydrated skin exacerbates signs of skin ageing and dulls the complexion. Include hydrating ingredients such as hyaluronic acid and glycerin in your routine.

Hyaluronic acid has the ability to attract water and lock it within the skin- increasing moisture levels and plumpin’ your cheeks. Glycerin is found in most good moisturising formulas and plays the role of repairing, restoring and nourishing the skin barrier.


Skincare acids are our go to for instant brightening. We look to AHA’s (Alpha Hydroxy Acid) or PHA’s (Poly Hydroxy Acid). These chemical exfoliants help speed up the skins natural cell turn over process, gently eating away at dead skin- helping brighten, clear and enhance the overall complexion. Acids offer tangible results at minimising fine lines, wrinkles and banishing dull skin


Peptides are a key ingredient when it comes to keeping our skin at its best. Naturally found in our skin- they are the building blocks for collagen, elastin, and keratin- all the proteins that keep our skin looking vital and healthy. Adding peptides to your regime can boost firmness, fill out wrinkles, strengthen skin and revitalise your complexion.