5 MINUTES WITH CAROLINE GREYL

Found in the beauty cabinets of elegant Parisian women- Leonor Greyl is a timeless and iconic French beauty brand rooted in family heritage… and beautiful hair.

Founded by Leonor and Jean-Marie Greyl in 1968 - long before bio beauty was the movement it is today, Leonor Greyl formulas eschewed harsh chemicals and damaging synthetics, and instead harnessed the power of plant botanicals.

Through precise diagnosis and formulation, every product is created with a specific hair condition in mind. Their range of shampoos, oils, masks and mists are reputed for maintaining healthy, glossy hair. 

Today, second generation Greyl, Caroline Greyl, is at the helm of the brand, continuing to champion her parents ethos of purity and simplicity. With beauty royalty in her blood, we thought who better to offer some expert advice on optimising hair health- than Caroline Greyl herself.

Discover our Q&A with Caroline below:

I. Leonor Greyl epitomises French elegance- how would you say the products reflect the essential French approach to beauty?

CG. France is all about chic in a very natural way. I think we can describe our look in the same way. It is all about glamour using natural products which has been our slogan since the beginning and we are also made in France.

"It is even more relevant today to stay true to the brand’s identity that differentiates Leonor Greyl from the rest. Constantly developing hair care treatments made with only the purest of natural ingredients, maintaining the same product quality, dedication and effort has allowed Leonor Greyl to reach international recognition."

I. Leonor Greyl is known for beautiful multipurpose oils. Why are hair and beauty oils such a staple amongst your offering?

CG. It is impossible to tell Leonor Greyl’s story without mentioning hair oils. Far more than a signature product, they are the brand’s DNA. The first product of the brand was Huile de Germe de Blé, launched 1968. At the time, the idea of using an oil to rebalance oily scalps was cutting-edge. Oils are an excellent care product, both super efficient and practical to use. We use them to repair, nourish and protect the hair, to prepare for shampooing or ease detangling, to soothe the scalp, purify it or boost hair growth. Today, the Institute continues to use oils as the basis of the customised treatments it offers.

I.As the daughter of beauty industry icons-the business of beauty is in your blood. What is your personal philosophy around beauty and self-care?

CG. Give hair more.... More glamour, more beauty, all with a healthy lifestyle in mind.

"I have stayed true to the philosophy of my parents, who saw the power of plants long before it became a trend in the beauty industry. Years and years of global sourcing of botanicals and natural ingredients, meticulous R&D and testing in the Leonor Greyl Institute has resulted in award-winning formulas and loyalty from our consumers."

I. What other French beauty brands do you have in your bathroom cabinet?

CG. JOËLLE CIOCCO, CLARINS

I. Should how we care for our hair change as we age- what recommendations do you have for clients in their 20s, 40, 60s?

CG. IN YOUR 20’S, you need to rebalance the scalp. Therefore it is better to use gentle shampoos which allow a frequent use without stripping the scalp and hair. In your thirties, hair is more fragile, most of the time as a result of coloring. You should use oils once a week, and apply a hair mask for 20 minutes weekly.

IN YOUR 40’S, hair is thinning and you should start thinking of revitalizing it by using vitamin supplements and tonifying lotion. It is when the first grey hairs start appearing that there is a tendency to multiply the coloring, so you have to make sure that you keep nourishing your hair with oils and masks at least twice a week.

IN YOUR 60’S, hair is definitely thinning and it is recommended to follow a fortifying treatment every three months.

I. You are an early adopter of using natural and botanical ingredients- why has this always been an important pillar for the brand? and is this even more so relevant today?

CG. Too many hair care product manufacturers take short cuts in their ingredients and production. Too often they use lower cost chemicals and harsh additives to achieve results – often at the expense of the well-being of the consumer.

I have stayed true to the philosophy of my parents, who saw the power of plants long before it became a trend in the beauty industry. Years and years of global sourcing of botanicals and natural ingredients, meticulous R&D and testing in the Leonor Greyl Institute has resulted in award-winning formulas and loyalty from our consumers.

It is even more relevant today to stay true to the brand’s identity that differentiates Leonor Greyl from the rest. Constantly developing hair care treatments made with only the purest of natural ingredients, maintaining the same product quality, dedication and effort has allowed Leonor Greyl to reach international recognition.

I. Hair spritz and tonics- what role do they play in haircare?

CG. A hair tonic is a mist you apply on your hair to bring it the energising supplements essential for its health and vitality. As a leave-in treatment, the tonic will act on the hair all-day-long, which make them particularly recommended for hair lacking in vitality. Depending on the active ingredients it contains, they are practical and efficient solutions to strengthen thinning hair, to moisturise dry hair or to balance oily scalps

I. Your favourite Leonor Greyl product and why?

CG. I use different products all year long depending on if I just did my colour or not, where I travel, the water hardness or even the hairstyle I want. If I should choose only one product, it may be L’Huile de Leonor Greyl because of its multi-purpose properties, it is a real must-have in my bathroom or whenever I travel..

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